Archive for May, 2012

Emerging Bets – New White Paper From Deutsch LA

Deutsch LA’s new Invention Strategy team has put together a nice report summarizing key observational trends from 2012’s SXSWi. The report was based on two strategic lenses:

1) Start-ups represent emerging bets at the intersection of technology and culture

2) Clusters of start-ups help to identify what’s broken in current industries and where there’s opportunity for disruption.

I think viewing start-ups from this perspective is a clever approach at “predicting” future consumer needs and how brands can provide solutions. Good job to the Invention Strategy team; I’m excited to see what they come up with next.

LINK: “Emerging Bets At The Intersection Of Technology and Culture

Categories: TRENDS Tags: , , , ,
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