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Archive for December, 2012

Skillshare Class: How to Create A Great Social Media Strategy

December 17, 2012 1 comment

Last week I started a new Skillshare course, “Create a Great Social Media Strategy,” taught by Julian Cole (@JulianCole), Digital Strategy Director at BBH New York.

This course has FAR exceeded my expectations. It’s given me a fantastic introductory understanding of Digital Strategy, but it’s also helped me connect the dots and get a better handle on traditional Planning. And there’s still one more week to go.

I’ve attended Miami Ad School’s Account Planning Boot Camp, read the popular Planning books (Truth, Lies and Advertising; Eating the Big Fish, etc.) and blogs and I’ve also worked as a Strategist for almost 3 years, but this is really the first time someone has given me a comprehensive overview of Strategy that connects all the dots. Up until now, I think I’ve done what a lot of other Strategists do: piece information together here and there and just learn on the job. That’s one way to do it, but I wish there were more resources like this class available.

Anyway, I can’t say enough good things about Julian, the course and Skillshare in general. It’s reignited my passion for Strategy and I’m already looking forward to my next Skillshare class. I’m posting a few decks from the course below. You can check out the rest of Julian’s decks on Slideshare.

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Mary Meeker: Year-End Trends Report 2012

December 15, 2012 Leave a comment

Mary Meeker published her annual Internet Trends report earlier in December.

Main takeaways:

  • The continued growth of mobile
  • Increased desire for young people (ages 6-12) to own tablets
  • Mobile phones and tablets represented 24% of online shopping on Black Friday vs.  6% two years ago

If you want to dig deeper into the report, I’ve embedded it below.

Google Zeitgeist 2012: Year in Review

December 15, 2012 Leave a comment

Inspiring work in typical Google fashion:

Categories: CULTURE Tags: , , , , ,

The Politics of Food Chains and Brands

December 14, 2012 Leave a comment

Motivation in the Workplace

December 10, 2012 Leave a comment

If you want to motivate your employees, how do you do it? Do you focus on traditional incentives, like more money?

That’s one of the questions career analyst and author Daniel Pink (Drive: The Surprising Truth About What Motivates Us) tackles in his TED Talk on workplace motivation. He says,

“There is a mismatch between what science knows and what business does. And here is what science knows.

One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances.

Two: Those if-then rewards often destroy creativity.

Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive — the drive to do things for their own sake. The drive to do things cause they matter.”

So what’s the best way to help your employees to get the job done? Pink distills his research down to 3 areas:

  1. Autonomy – The urge to direct our own lives
  2. Mastery – The desire to get better and better at something that matters
  3. Purpose – The yearning to do what we do in the service of something larger than ourselves

Watch the entire 18 min TED Talk in the video below.

If you’re interested in learning more about this topic, I would also suggest checking out the Deutsch LA report done in collaboration with the 4A’s that explored why people leave agencies. I think the findings are complementary to Pink’s research.

DeutschLA_4As

Nielsen’s 2012 Social Media Report

December 4, 2012 Leave a comment

Check out the original link here or hit the link below to go straight to the PDF.

Some key takeaways:

  • Mobile and tablet usage continue to grow
  • The TV watching experience has become more interactive and social
  • Social media is solidifying as a channel for customer service
  • Shoppers’s purchase decisions are more informed than ever

Nielsen Social Media Report 2012

Nielsen Social Media Report 2012 SLIDE 2

LINK: Nielsen 2012 Social Media Report

My Favorites: November 2012

December 1, 2012 1 comment

This is a new monthly series I’m starting to help me organize the media (movies, music, TV, etc.) that have made the biggest impact on me (DISCLOSURE: These are Amazon Affiliate links).

BOOKS:

  • Made to Stick: Why Some Ideas Survive and Others Die – Well-written and actionable; a great tool for marketers.
  •  “The Hunger Games” – Fast-paced and pretty good from a strategy perspective. It has a lot of “What would I do in that situation?” moments.
  • On Writing” by Stephen King. The first half is basically a memoir that talks about his life and how he became a writer. The second half offers instruction on how to become a better writer. Lots of great advice.

TV:

  • Arrested Development – Just finished Season 1 on Netflix and it’s become my favorite comedy show of all-time. The writing and acting are so good; nothing on TV today comes close.

MOVIES:

  • Jiro Dreams of Sushi – Great documentary about the importance of having passion in your work.
  • Wal-mart: The High Cost of Low Price – Another solid documentary everyone should see.
  • Ong Bak 2 – Martial arts enthusiasts will love this movie. These are some of the best choreographed fight scenes I’ve ever seen.
  • Skyfall – It got a 92% rating on Rotten Tomatoes – go see it. Lots of action, great acting, great storyline and they continue to develop the Bond character, giving him lots of depth.
  • Country Strong– As much as I despise most Country music, this is a great movie. Solid story and acting with a surprising ending (to me).
  • The Amazing Spider-Man – I wasn’t sure what to expect with this reboot, but I thought it was very good: the story is well-constructed and it’s darker and less cartoon-ish than the Tobey Maguire version.

ARTICLES/BLOG POSTS:

  • How to Live Without Irony– This is one of those articles that seems to really pull everything together in its analysis of a specific cultural moment, showing us the interconnected nature of how the Hipster scene doesn’t exist in a bubble – it’s actually intertwined throughout every facet of U.S. culture.

Like this post? What were your favorites for the month? Add yours in the comments!

Categories: LINKS
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