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Archive for February, 2013

Game of Thrones in The New York Times

February 28, 2013 Leave a comment

I love this new print ad for the upcoming season of Game of Thrones. The dragon shadow is a great idea. They even took the extra step of writing fake headlines and articles.

 

LINK: Cloudy With a Chance of Dragons: NYT’s “Game of Thrones” Ad Takes Over The News

29 Ways To Stay Creative

February 27, 2013 Leave a comment

Check out the other version on Behance.

 

Categories: CREATIVITY Tags: ,

Ryan Holiday on Winning the PR Game

February 21, 2013 Leave a comment

 

I’ve written about Ryan Holiday before and he has a great new teaser interview on Chase Jarvis’ blog for Ryan’s upcoming creativeLIVE class on PR for artists, entrepreneurs and businesses. Here’s an excerpt:

CJ: What is the first step for a creative to get their work noticed… from someone besides their mom?

RH: I’d say hold on a second. People think about marketing too early and too late. Before you think about, I want creatives to be POSITIVE their work and business is ready for lots of attention. If your website sucks or your distribution is disorganized, do you really want anyone other than your mom to buy from you? Getting in the New York Times would be a disaster…

Then I would say: are you ready to be a full time marketer? Because marketing is not something you do two weeks before the product comes out either. It’s a lifestyle. You have to think and breathe it constantly. You have to know the influencers in your space, create messages and content they can spread. You have to bake that into your product. In other words, campaigns take time and resources and unless you’re going to dedicate yourself to doing it–it won’t happen and you won’t get results.

 

FULL INTERVIEW: From Obscurity to Internet Sensation – How Creatives Can Win the PR Game (Interview with Ryan Holiday)

The First World Problems Anthem

February 14, 2013 Leave a comment

1st world problems spoken by the less fortunate. This is a clever concept that reminds me of the ‘When I Grow Up’ campaign for Monster.com several years ago.

 

 

First World Problems Anthem was created by non-profit Water is Life, which hopes to bring clean water to those in need.

 

My Favorites: Week of Feb.1st – 8th

February 7, 2013 Leave a comment

MOVIES

Looper – One of the best sci-fi movies of the past decade. It’s up there with Avatar, Cloverfield, District 9 and the Star Trek (2009) reboot.

 

 

PHOTOS

A Curation of Powerful Photos – The Best of 2012 – Chase Jarvis

Credit: Manish Swarup / AP

Credit: Manish Swarup / AP

Credit: Rajesh Kumar Singh

Credit: Rajesh Kumar Singh

 

ARTICLES + BLOG POSTS

An Incomplete Manifesto for Growth – Bruce Mau

 

ADS

As Edward Boches correctly observed on his blog, the Dodge Ram ad was the best spot of the Super Bowl. What confuses me the most, however, is how The Richards Group, an agency located in TEXAS, of all places, created such a whitewashed commercial devoid of Mexicans, who indisputably comprise such a large part of the farming community. Anyway, people are still talking about it, and you know you’ve made it when you start getting spoofed by Funny Or Die. For some reason, I’m unable to embed the video, but you can hit the link below.

 

INNOVATION

World’s Tiniest Car

 

 

GADGETS

There are a lot of different ways you can stream content to your TV. I bought my non-techie parents a Sewell Direct SW-23000 PC to TV converter for $30 bucks that connects directly from their laptop to their TV. After a few more weeks of research I finally took the plunge and bought a Roku 2 XS 1080 Streaming Player and cut my cable. For about $95, this is a great device and any of the bad reviews on Amazon generally have to do with people not understanding that it’s a streaming device and NOT a content provider.

The setup is VERY simple; only takes a few minutes. After hooking up the Roku to a power source and your TV you’ll need to subscribe to “channels,” which are basically content providers. Most of my needs are met through Netflix and Hulu Plus (I already have paid subscriptions to both).

Categories: LINKS

My Favorites: January 2013

February 3, 2013 1 comment

PHOTOGRAPHY

Taylor McCormick is a young photographer with a really cool surreal, dreamlike quality to her work. You can view more of her photos on Flickr.

 

TaylorMcCormick_4.52

TaylorMcCormick_WhiteSky

 

SHOWS

American Horror Story: Season 1. Finally got around to seeing what all the fuss is about. I can’t believe that the same guy responsible for great shows like ‘American Horror Story’ and ‘Nip/Tuck’ actually thought ‘Glee’ was a good idea.

 

SONG

The National – ‘About Today.’ The first time I heard this song was in the last fight scene from ‘Warrior‘ with Tom Hardy and I haven’t been able to get it out of my head.

 

 

VIDEO

How to Understand the Difference Between Weather and Climate Change

 

 

SITES

Agency Wank – A new single-serve Tumblr site that pokes fun at the pretentious, self-promotional copy seen on so many advertising agencies websites.

LogMeIn – Great site that allows me to access my parents’ laptop remotely whenever they need a hand.

CantTweetThis.com – Send anonymous tweets

 

Like this post? What were your favorites for the month of January? Feel free to add them in the comments! 

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