Archive for the ‘SOCIAL MEDIA’ Category

Nielsen’s 2012 Social Media Report

December 4, 2012 Leave a comment

Check out the original link here or hit the link below to go straight to the PDF.

Some key takeaways:

  • Mobile and tablet usage continue to grow
  • The TV watching experience has become more interactive and social
  • Social media is solidifying as a channel for customer service
  • Shoppers’s purchase decisions are more informed than ever

Nielsen Social Media Report 2012

Nielsen Social Media Report 2012 SLIDE 2

LINK: Nielsen 2012 Social Media Report


What does “American Psycho” Have To Do With Yelp?

September 29, 2011 1 comment

DISCLOSURE: This post was originally published June 21st. See the original + follow up comments on the Casanova Pendrill blog.

“Patterns of media consumption have been profoundly altered by new media technologies that enable us to archive, annotate, appropriate and recirculate media content.” — Joshua Green & Henry Jenkins, “The Moral Economy of Web 2.0″

Just wanted to share a quick observation from something I saw on Twitter the other day.

Someone had tweeted about how Dorsia in NYC wasn’t a cool restaurant to go to anymore. Fans of author Bret Easton Ellis or “American Psycho” — either the book of the movie with Christian Bale, may remember that this was one of the main character’s hangouts.

But here’s where it gets interesting:

There was a link to Dorsia’s Yelp page and there were tons of reviews about the restaurant.

Keep in mind, Dorsia is a fictional restaurant – IT DOESN’T EXIST. As an interesting aside, the majority of the interviews were just quoting comments the main character made in either the movie or the book; it’s pretty funny if you’re a fan like me :)

So now you’re like, “OK — so what?”

Well here’s my Planner analysis:

A fan of “American Psycho” took it upon himself (or herself) to create a Yelp page with fake reviews. Other fans latched onto the idea and followed suit. Bud Caddell has written some clever stuff before about Fan-dom and I think this is just another example or people taking a brand – in this case the AP book/film and making it their own.

On the flip side, we have BP who tried to PREVENT the creation of online content about their brand.

Last year during the oil spill fiasco, someone took it upon himself to create a fake Twitter account – @BPGlobalPR – to poke fun and spread news about the company. BP tried to shut the account down, was unable to and the end result was that it just drew more attention to the Twitter account and more followers.

I remember the same thing happened when the film version of “The Davinci Code” came out – the Catholic church protested the movie’s release and told people not to see the movie. So what happened? People went to see the movie (doesn’t the church know about reverse psychology?).

I know that many big brands/clients can feel a great deal of anxiety when people do stuff like this – repurpose your brand in a way that you did not anticipate, but it CAN be a way to grow your brand in positive ways you never imagined.

Categories: SOCIAL MEDIA
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