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Hellman’s Recipe Receipt

September 5, 2012 Leave a comment

How does a brand make something as simple and boring as mayonnaise a condiment and ingredient people get excited about?

In this case study, Hellmann’s cleverly improves on the point of sale by providing “recipe receipts.” Using special technology, Hellmann’s is able to recognize the items purchased at the checkout, and using those ingredients, provide customers with real-time recipes printed on the receipts. Watch the video to see it in action.

HELLMANN’S RECIPE RECEIPT from NewWork on Vimeo.

Back in Business!

January 14, 2010 Leave a comment

Image via angusf

After a brief break, I’m back. This blog is almost a year and a half old now, and I’m excited about 2010.

Stay tuned.

Categories: Uncategorized

Under Construction

January 21, 2009 Leave a comment

closedsigndoor Image Courtesy of Jasoon

This blog is under heavy duty construction at this time. Be back real soon.

Categories: Uncategorized
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