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PSFK Conference NYC (Part 7): City As Canvas

April 16, 2009 Leave a comment

On April 2nd I attended the PSFK Conference NYC. I’m using this multi-post series to share some of the highlights.

TALK: City As Canvas featuring Marc & Sara Schiller (Wooster Collective)

This was my favorite talk of the day. It hit on all the points of a great presentation:

1) It was interesting

2) It told a story

3) It left you wanting more

They began the talk by asking a question: What Is It About Street Art That Makes It So Infectious?

  • Site specific
  • Adds context and meaning
  • Personal and intimate
  • Reaction to the proliferation of Advertising
  • Street art has impermanence — Advertising has a purpose

The Schillers went on to show examples of numerous street artists:

SUMMARY: There are a lot of incredible street artists out there doing amazing things. Their work isn’t just visually interesting – it’s often insightful and inspiring. There’s always a story behind each piece; great art will force you to think and look at the world differently, and maybe even question your own beliefs.

Looking back, I really enjoyed the PSFK Conference it was my 1st time). My only suggestion to improve the event was that there were so many terrific, interesting people and a limited amount of time to meet them. For the next conference I’d love PSFK to facilitate some kind of icebreaker so that we could get to know more of the attendees.

LINKS:

Constant Beta – Highlights from the PSFK Conference 2009

iamtheweather.com – PSFK Conference 09

Photos From PSFK Conference NYC

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh, and if you’re looking for a Junior Planner/Strategist in NYC (or know someone who is) -email me at DennisDemori [at] Gmail [dot] com.

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PSFK Conference NYC (Part 6): New Idea Agencies

April 16, 2009 Leave a comment

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On April 2nd I attended the PSFK Conference NYC. I’m using this multi-post series to share some of the highlights.

PANEL: New Idea Agencies featuring Bart Haney (Fuse Project), Carl Johnson (Anomaly), Ben Malbon (BBH Labs), Robbie Vitrano (Trumpet)

This panel discussed Intellectual Property (IP) and it’s the one I was most excited about. They touched on the need to reassess the current agency business and compensation models.

Moderator Question: What Are The Current Challenges?

Carl: “The Ad industry is broken because it values crap ideas the same as good ideas.”

Moderator Question: How important is branding, when traditionally, it’s what an agency’s best at?

Carl: “You have to not care if you execute. The purpose is to make a business.”

“You have to understand media more than anything else.”

“You have to embrace collaboration.”

“You’re much more commercially aware…the retail environment is crucial.”

Robbie: “The ultimate integrity of the business (is most important).”

The purest form of marketing is in product development.”

Moderator Question: How Do You Get Funding? What Are The Exit Strategies?

Robbie: We don’t want to own 100% – this ruins collaboration. “We’d rather own 10% of a big success than 100% of a failure.”

BREAK: Rethinking Recession

Sites to check out:

LINKS:

Constant Beta – Highlights from the PSFK Conference 2009

iamtheweather.com – PSFK Conference NYC

Photos From PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh, and if you’re looking for a Junior Planner/Strategist in NYC (or know someone who is) -email me at DennisDemori [at] Gmail [dot] com.

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PSFK Conference NYC (Part 5): Reconnect

April 16, 2009 Leave a comment

On April 2nd I attended the PSFK Conference NYC.  I’m using this multi-post series to share some of the highlights.

PANEL: Reconnect featuring Sarah Beatty (Green Depot), Simon Collins (Parsons), Ryan Jacoby (IDEO), Matthew Lush (Hecho Inc.)

Moderator Question: What does sustainability mean now?

Simon: It’s a journey, not a destination. It’s about buying intelligently. Blue jeans are a perfect example of sustainable design – they actually get better with age as you wash them (What if we could translate this concept to every product?)

Sarah: High-quality. The challenge is to offer something better.

Dave: There’s a perception that sustainability means less…but this isn’t true.

Moderator Question: What will the world be like in 20-30 years?

Sarah: “It’s great that we can connect with people around the world, but how will we connect with people next door?

Moderator Question: Who are the leaders in sustainability?

Ryan: Method, Amazon.com, Wal-mart

Sarah: Recyclebank – They encourage homeowners to recycle

Summary: Sustainability is really about reversing the trend of over- and hyper-consumption that has been a big part of this generation’s habits. This panel reminded me of something Thomas L. Friedman said on TV the other day about the Green movement.

He was asked when we would know that going Green has been successful.

His answer was that there will be no more “green” cars, “green” houses, or “green anything. A car will be a car and a house will just be a house. We won’t know the difference anymore when there’s nothing to differentiate against.

LINKS:

iamtheweather.com – PSFK Conference NYC

Constant Beta  Highlights From the PSFK Conference 2009

Photos from PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh, and if you’re looking for a Junior Planner/Strategist in NYC (or know someone who is) -email me at DennisDemori [at] Gmail [dot] com.

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PSFK Conference NYC (Part 4): This Platform Called Everyday Life

April 15, 2009 Leave a comment

On April 2nd I attended the PSFK Conference NYC. I’m using this multi-post series to share some of the highlights.

TALK: This Platform Called Everyday Life featuring Kevin Slavin (Area/Code)

This was one of the best talks of the day. Kevin says that we’re heading towards a world where objects have online and offline entities. The lines are blurred.

He uses the cell phone as an example. Traditionally, phones were used for PEOPLE to call other people. Nowadays, the phone is still connecting us with the rest of the world, but, more importantly, the other rest of the world.

Here’s a few examples of using the online world to improve what’s going on in the offline world.

  • Nike + “You are in an active communication relationship with your sneakers.”
  • Kogi Taco Truck This Korean BBQ on wheels is famous for updating patrons on its location using Twitter
  • Sharkrunners combines an online game with real life GPS tracked sharks. Events unfold in real time. You get an email or a text when you have reached an actual shark!
  • Citysense.com
  • Path Intelligence

Kevin gave a few more examples of how we can expect mobile technology to control environments, such as Project Blinkenlights:

allianzarenamunichThe above pic is of Allianz Arena in Munich. The stadium can change colors depending on which teams are playing (think of a pro baseball and football team sharing the same field).

513-381-JERK is another example that represents the idea of using a phone not to talk, but to communicate with a thing to remove a person. A little crazy when you think about it.

SUMMARY: The idea of “Treating objects like people; regarding people as objects” was really interesting, and a great analysis of the future potential of mobile technology.

LINKS:

Constant Beta: Highlights From The PSFK Conference 2009

iamtheweather.com – PSFK Conference NYC

Photos from PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh, and if you’re looking for a Junior Planner/Strategist in NYC (or know someone who is) -email me at DennisDemori [at] Gmail [dot] com.

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PSFK Conference NYC (Part 3): Ghost in the Machine – Digital Multiculture

April 13, 2009 Leave a comment

On April 2nd I attended the PSFK Conference NYC. This is a multi-post series where I share some of the highlights.

TALK: Ghost In The Machine – Digital Multiculture featuring Celestine Arnold

Celestine was a terrific speaker, but there was so much info on her slides it was difficult to take adequate notes (I hope she will eventually post her slides online). She said that this was a talk about race & representation – NOT about racism (important distinction).

She went on to talk about the cultural/ethnic misrepresentation and exclusion of minorities from video games & virtual worlds. Gaming is mirrored by white culture when it’s in fact minorities that dominate the gaming market.

Various racial stereotypes also dominate the gaming landscape (white = good, black = evil, arab = terrorists, etc.).

SUMMARY: Celestine points out that embracing the multicultural demographic provides a highly untapped market for marketers.

BREAK: Death of Ownership

One of the predominant themes of the PSFK Conference has to do with consumerism and consumption. There’s a trend of people not just decreasing their purchases, but actually OWNING less stuff. Take a look at the following examples:

  • Pandora (free music – no need for CDs)
  • Netflix (renting movies – no need for DVDs)
  • SmartBike DC – (renting bikes – no need to own transportation)

We’ re moving from a society that is used to accumulating things to a society that’s rejecting over-consumption and embracing simplicity:

You buy furniture. You tell yourself this is the last sofa I will ever need in my life. Buy the sofa, then for a couple of years you’re satisfied that no matter what goes wrong, at least you’ve got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you’re trapped in your lovely nest, and the things you used to own, now they own you.”

— Fight Club

As I write this I’m thinking about another movie I saw the other night that represents these ideas perfectly, “Into The Wild.” Check it out.

LINKS:

iamtheweather.com- PSFK Conference NYC

Constant Beta – Highlights from the PSFK Conference 2009

Photos from PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

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PSFK Conference NYC (Part 2): Building Healthy Brands With Heart

April 10, 2009 Leave a comment

On April 2nd I attended the PSFK Conference NYC. This is a multi-post series where I share some of the highlights.

PANEL: Building Healthy Brands With Heart featuring Richard Fine (Help Remedies), Sean Khozin & Jay Parkinson (Hello Health)

There’s a number of flaws with the current Healthcare model. According to iamweather.com,

“Both Help Remedies and HelloHealth have identified the shortcomings of a medical system that has placed the continued success of the medical business machine ahead of the care of patients. Medications are developed to satisfy marketing departments and product schedules and don’t have any connection to actually making you feel better.”

  • One of the 1st statistics the panel pointed out was that we’ve doubled our life expectancy since 1900, but its flattened over the past several years.It costs $10,000 to treat asthma, but $3,000 to cure it
  • The current customers of Doctors aren’t the patients – it’s the Insurance companies that pay Doctors
  • The Insurance companies end up increasing the Doctors’ overhead (and raising our costs)

helpheadachepackage

HELP REMEDIES:

  • Richard said he launched Help Remedies to simplify medication from ingredients to packaging.
  • He also said that we need to get innovation around the Doctor/Patient relationship instead of around who can sell the cheapest insurance
  • Rich said we should check out the Yellow Tail wine case study to get a better idea of how Help Remedies has structured their marketing and their business (Yellow Tail took a category that was confusing to most people – wine – and simplified it in a way that made people comfortable purchasing it).

Jinal Shah has some interesting thoughts on her Constant Beta blog about Re-inventing Healthcare.

hellohealth1

HELLO HEALTH

  • Jay gave us a great Clay Shirky quote: “When we change the way we communicate, we change society.”
  • The Hello Health guys went on to talk about how they wanted to make simplify Healthcare the way companies like Etsy, Amazon, and ZipCar have simplified their industries.
  • Hello Health helps you connect w/ your doctor online: Doctors have online profiles to humanize them.
  • Any Dr. in the US can sign up.
  • You can use videochat w/ your Doctor and the chat functions like a blog post so you can keep track of your discussions (be honest – do you remember everything your Doctor tells you?)
  • Hello Health also acts as a social network for Doctors – it’s a platform just like Facebook (they’re going to open up API) – it’s about removing the middleman
  • Sean added that “(technology) should not be a barrier between patient and Doctor.”

LINK: Jay on Tumblr –  Jay Parkinson + MD + MPH

SUMMARY: The main idea here is that the Healthcare industry (along with music, newspaper, auto, etc.) has been operating on an outdated business model for far too long. It’s time to get back to basics. Life is complicated enough – healthcare should be simple.

BREAK: Open Source Education

We were introduced to some interesting things going on in the world of education, including:

LINKS:

iamtheweather.com- PSFK Conference NYC

Constant Beta – Highlights from the PSFK Conference 2009

The Barbarian Group – Interactive Advertising and Media Placement Companies Don’t Mix

The Barbarian Group – Hello Health Marketing Campaign

Photos from PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh, and if you’re looking for a Junior Planner/Strategist in NYC (or know someone who is) -email me at DennisDemori [at] Gmail [dot] com.

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PSFK Conference NYC (Part 1): When Ideas Create Good

On April 2nd I attended the PSFK Conference NYC. This is a multi-post series where I share some of the highlights.

TALK: When Ideas Create Good presented by Graham Hill (Treehugger) – Twitter: @ghill

Graham used the Pecha Kucha method of presenting to cover 3 topics:

1) People – A couple ecologically-forward people Graham highlighted were:

  • Colin Beaven – Writes the No Impact Man blog
  • Willie Smits – A biologist who has found a way to re-grow clearcut rainforest in Borneo (video below)

2) Stuff

3) Concepts

  • One of the things Graham emphasized was bringing back repairability.  We live in a society that has, for several years now, bought and purged. It looks like the new trend is Unconsumption. Dave Armano just had an interesting post on Marketing in A Post-Consumer Era.
  • “Small is sexy” – this applies to everything from cars, houses, and products. Generally, the bigger something is, the larger its footprint
  • From ZipCars to Heliostats, there are a number of products out there that can make us all more eco-friendly
  • Green Power is one of the quickest ways to reduce your carbon footprint

BREAK: Informed Choices

The 1st talk was followed by a break that pointed us to some useful websites:

The main idea we can take from this panel is that there’s a lot of things people are doing in the world to move the green movement forward without forcing us to somehow lower our standard of living. People can effectively embrace technology and commonsense living to improve their lives and the environment.

LINKS:

Highlights From The PSFK Conference 2009 by Jinal Shah

PSFK Conference NYC on iamtheweather.com

Photos from PSFK Conference NYC 09

Gareth Kay – Looking Back at PSFK New York

If you enjoyed this post, feel free to comment or re-tweet it. Oh yeah, and if you’re looking for a Junior Planner or Strategist in NYC (or know someone who is) – email me at DennisDemori [at] Gmail [dot] com.

Categories: EVENTS Tags:
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